Webinar: How to increase access to healthy food by activating your community members

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Start date: October 19, 2017

End date: October 27, 2017

Join us October 24 and October 26. This two-part series is for anyone working to increase access to healthy food in your community.

Part 1:
Tuesday, October 24, 10 – 11 a.m.

Spitfire Strategies will take you through the basics of applying “nudge” strategies to increase access to—and consumption of—healthy food in your community.

Nudging people into action
If you were asked to do something, wouldn’t you rather be nudged than nagged? Activation requires motivation: People must have more than information and opportunity; they must also have the will to act. Your communication and messages must first build will to spur action. Getting folks to go from knowing to doing requires activation—which doesn’t happen by accident. There are tried and true techniques that increase the chances of inducing the behavior you want. The knowledge base includes the latest research from behavioral economics and brain science—summarized as “nudge”—which tells us how to tap into both the conscious and unconscious thought processes of our target audience.

Register for Part 1.

Test your computer for compatibility prior to the meeting.

If you have any sound issues during the webinar, you can call in to 866-740-1260, access code 5230111.

Part 2:
Thursday, October 26, 2 – 3 p.m.

Jeff Delp, executive director of Carver Neighborhood Market, and Yvonne Wagner, lead community food systems coordinator at the Atlanta Community Food Bank, will explain how to put the “nudge” strategies into action.

Register for Part 2.

Test your computer for compatibility prior to the meeting.

If you have any sound issues during the webinar, you can call in to 866-740-1260, access code 5230111.

Can’t attend this live webinar? Don’t worry, sign up and you’ll still receive the webinar recording, slides and bonus materials.

Contact Krystin Dean or Bill Valladares with questions.