Not Even Once

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Methamphetamine has rapidly become one of Georgia’s most critical public health and law enforcement challenges that is costing the state $1.3 billion. What’s even more alarming than the price tag is that not only are Georgia teens unaware of specific risks associated with meth use, but that they actually perceive benefits in using the drug.

A benchmark study examining the attitudes Georgia teens and young adults in Georgia have toward meth reveals that a substantial number of Georgia teens and young adults believe there are specific benefits to using meth, including that it will help with weight loss, make you happy, and alleviate boredom.

Teens are not getting the facts about the utter devastation meth will wreak on their lives.

The Georgia Meth Project is a large-scale prevention program aimed at reducing Meth use through public service messaging, public policy, and community outreach. Central to the program is a research-based marketing campaign designed to significantly reduce meth use.

The Meth Project’s core message, Not Even Once, speaks to the highly addictive nature of Meth. The Georgia Meth Project’s goal is to arm teens and young adults across the state with the facts about meth so that they can make well-informed decisions when presented with the opportunity to try it.

We know by experience that the only way to combat powerful, addictive parasites like meth that will quickly destroy lives and communities, is through collaboration. That’s why Georgia Family Connection Partnership has teamed up with the Georgia Meth Project. GaFCP Executive Director Gaye Smith was appointed to the Advisory Council of influential Georgians who are assisting and guiding the organization.

We were there when Georgia Meth Project Executive Director Jim Langford unveiled the Georgia Meth Project’s outreach campaign with United States Senator Johnny Isakson, Georgia Attorney General Thurbert Baker, state and community leaders, treatment and prevention experts, and local law enforcement officials. Watch some highlights from the event.

Watch the entire event and learn more about this prevention program at